<aside> 🗓️ HelloPM Product Management Cohort 19 User Research Module Assignment 2 Date: 1 Sep ‘23

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<aside> 🗓️ HelloPM Product Management Cohort 19 User Research Module Assignment 2 Date: 1 Sep ‘23

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<aside> 🔖 Contributors

1. Jahanvi Budania
2. Prachi Gupta
3. Rachana VB
4. Shraddha Shinde

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📖 About YouTube

YouTube is a free video sharing website that makes it easy to watch online videos. It allows users to upload videos, view them, rate them with likes and dislikes, share them, add videos to playlists, report, make comments on videos, and subscribe to other users.

• YouTube is the second-largest search engine in the world, making it a significant platform for educational content.
• 85% of video viewers say YouTube helps them learn or improve skills
• Since 2019, search interest in online education has increased by 50% and search interest in e-learning has risen by 75%

🧭 Mission

Our mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories.

🔍 Opportunity

YouTube wants to grab a pie of structured education tech space.

⚖️ Problem Statement

To enter and excel in the structured education technology space on youtube.

To conduct efficient User and Market research and make informed decisions and effectively prioritise the problems we aim to solve.

💵 YouTube Business Model

<aside> 💡 YouTube generated $29.2 billion revenue in 2022, a 1.3% increase year-on-year.

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Ads- Advertisements displayed before, during, and after videos generate significant revenue

Subscriptions- YouTube Premium subscriptions offer an ad-free experience and exclusive content.

**Channel Memberships-**Creators offer memberships with perks to subscribers for a monthly fee.

**Merchandise Sales-**Creators can sell merchandise directly under their videos abd youtube keeps a share of their revenue.

YouTube Studio- YouTube offers premium features within YouTube Studio, its content management system, for a fee.

**YouTube Music-**Revenue from premium subscriptions and ads on YouTube Music.

**YouTube Shorts-**YouTube Shorts reward creators based on the performance of their Shorts

**YouTube Originals-**Produces original content for premium subscribers and advertising.

**YouTube for Business-**Businesses can run advertising campaigns on YouTube through Google Ads

📉 Market Analysis

Category wise split of online education market in India-

The Indian Ed-tech Market estimated to be valued at $3.42 Billion in 2021.

India is the second largest market for e-learning after USA.

Currently there are more 4,450 Ed-tech startups in the country.

The unicorns in the sector include Byjus, Unacademy, PhysicsWallah, Upgrad etc.

⚖️ Competitive Analysis

Coursera

It is a global online learning platform that offers anyone, anywhere, access to online courses and degrees from leading universities and companies.

Udemy

Udemy is an Edu-Tech company that facilitates an enabling platform for its users for self-paced as well as non-degree-regulated learning, focusing on both hard and soft skills.

Byju’s

It is an online tutoring and coaching firm that provides coaching through online video lectures for students from class 1 to class 12 and also for those who are appearing for competitive exams like IIT – JEE, NEET, CAT, GRE, and GMAT.

Unacademy

It is an online platform that makes both learning and teaching easy with its educational videos and lectures.

👥 Target Audience